When the first wave of Gen Y, also known as Millennials, was born in the early 1980s, "Baby on Board" signs began popping up on minivans. Children were buckled into child-safety seats, fitted with bike helmets, carpooled to numerous after-school activities.
I can't speak for what white people can do to close the gap to the satisfaction of African Americans but I'm willing to listen.
I used NING to start a social network for Nick Cave fans. Now I think I'll delete it. Don't get me wrong, I actually love NING.
Gina Bianchini and Marc Andreesen's new network-building platform is so totally DIY your grandmother can go live in about ten minutes and has features that big corporations pay boutique design firms beaucoup dinero to build for them.
support of the release of their new 2008 snowmobile models, Yamaha is reaching out to their community and snowmobilers everywhere with the Yamaha Sled Talk Blog.
Hand-crafted blogs are great, and imply a single, uncorrupted voice, but to achieve scale they are going to need to grow and develop a management hierarchy -- does that endanger their authenticity as well?
If Mark Cuban is worried about millions of people outside of a company's control become de facto managers of every company's brand, he better get out of the Internet business now. Welcome to the new world order.
I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media.
PR 2.0 was not at all inspired by Web 2.0. It is, however, influenced by it – just as it was by Web 1.0, search engine marketing (SEM) and social media.
Over the last month, I have learned a few things about my blog traffic that may be helpful to others - and in particular, how to understand where the hidden sources of blog traffic are.
Thanks to the web and vast new array of social software, millions of Americans are participating in our politics in ways that didn 't exist just a few years ago.
It's getting harder and harder to ignore Blockbuster's message. Today, they are offering a "President's Day Pardon" promotion, where you can bring in your Netflix envelope and receive a free movie from Blockbuster.
Flixster, a social network dedicated to film, actors, Hollywood and movie fans, has taken what seems like every trick from every other social network, and integrated it into their own site to add to a user's experience.
It's up to you to determine if you think this is "snake oil" or not, but I see the value. A good web strategist should try to understand his community, listen very carefully and respond. This post is really focused on Folksonomies or natural language and tagging.
For too long, Microsoft has allowed other people tell their story on their behalf- the media, their competition and their detractors, especially- instead of doing a better job of it themselves.
The Web in the number one medium in the workplace and second at home, a significant portion of your resources should be developed around your online programs, research indicates the web medium will continue to grow.
So you're a New York guerilla marketing agency called Interference and Turner Broadcasting hires you to create some buzz for a new television cartoon series and you hire a well-known artist and videographer named Peter Berdovsky, aka Zebbler, (LinkedIn profile here) who runs some …
Will SaaS put an end to enterprise computing as we know it. The consensus among the heavyweight software gurus is that is that it will, it won't, and it might.
We all love web success stories and you can't blame the Pluck folks for being clever enough to figure out that most bloggers are saps who will do anything to get someone other than their mom or spouse to read their blog.
The wiki world is going a bit wacky over Google's acquisition of JotSpot with rivals Socialtext and Atlassian both offering "migration" deals to customers who may be feeling some uncertainty about what Google has in mind for its latest property.
The good news here is that the big fish are starting to take the Enterprise 2.0 pool seriously but Oracle's announcement today is more like an old dog marking a fire hydrant than a real shark attack.
The MIT Center for Collective Intelligence was officially launched today with a modest amount of speechifying and the announcement of an intriguing new experiment to create a Wikipedia-style community-authored book about how to use communities in business.
Sergey and Larry may want hammocks and other fancy doodads in their corporate jet staterooms, but when it comes to a public image, it's all nobody here but us church mice.
MIT will officially launch on Friday the MIT Center for Collective Intelligence (CCI), a new research center whose goal to understand how to harness the power of large numbers of people—connected together through Internet and other technologies —to better solve a range of bus …
Ken Gardner is founder, chairman and CEO of SOASTA, a privately-held technology company focused on developing visual software tools for the testing, certification, and demonstration of SOA-based systems.
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